"The art of design is always a trade-off between functionality and aesthetics. A tank, for example, has no need to be beautiful, it just has to be brutally functional. On the other hand a work of art, a painting, for example, doesn't need to be functional. It just has to be beautiful. When it comes to designing websites, Ben Friday has mastered the art of this trade-off. His finished sites are both beautiful and functional in equal measure. "